Ugly Clothing Marketing Works Great For Churches
I love shirts that do not have to be ironed. I travel a lot and right now the nylon, breathable shirt appears popular, at least among my age, and so I can be “in style”, comfortable and basically wrinkle-free with little effort. I have to confess to something, however. My style is usually determined by what other people do not want. I choose to dress primarily in rejected clothing! You see I am hugely price conscious. I love new clothes, but the thoughts of spending more than $10 for a shirt bothers me, so if it’s on sale for $6, I tend to like it even more. I have often wished there were a store for folks like me that sold only the clothes others didn’t want…the rejects…at dirt cheap prices.
I realize this would not be the best marketing approach for the clothing industry. Imagine the ads going after customers no one else wants. What kind of commercial would you make from the clearance rack?
It may not be the best approach in retail marketing, but guess what? The system I use in clothing myself is a great marketing approach for churches. If you want your church to grow, go after people no one else wants. Go after the ones who feel unwanted. Attempt to reach the people the world has rejected.
It worked well for Jesus. It has worked well for Grace Community Church. Perhaps it will for your church as well.
One of the primary purposes for our recent visit to Lithuania was to work with business leaders and individuals on issues related to personal finance, leadership, and budgeting. This was our initial trip, but we were able to open doors and build trust with key people in the church and community for future interaction. Our end goal is Kingdom-building, but instead of a medical or construction project, which is typical for many mission trips, we went addressing the primary need of the Lithuanians at this time; the economy. Naturally we received lots of questions about the economy in the United States. There was keen awareness that our economy impacts their economy.
For over a year
One thing that has kept us occupied the most in our culture training this week in Lithuania is the difference Soviet occupation has made on this country. People talk constantly about “Soviet times” and “during occupation”. We visited the KGB museum and saw the evidence of the stressed conditions of the people. Not one family here is unaffected by those days.
One of my good friends is a man’s-man kind of guy. My friend’s name is Dirt and the name says a lot about this guy. He is a professional hunter and fisherman. He actually owns an