So maybe “need” is too strong of a word. Perhaps you can do everything I will suggest as reasons to be involved with social media without social media (Although I would question how well you can these days) but I don’t think anyone could argue social media is not a large part of our culture today. Because it is such an influence, today’s successful leaders, including those in the church, must figure out how to make it work for them and make their ministries even more successful.
For me that currently means Twitter, Facebook and blogging. Not everyone has to do all three, but I have found them to each have unique benefits in my ministry. (I have written about how I use these tools HERE and HERE.)
Here are 7 reasons you should be using social media:
Networking with people who are making a difference. I get to interact with and learn from church leaders who have already walked where I am walking. Most of these connections would never be possible apart from social media.
Go where people are. The number one way my church contacts me is through Facebook. The people I’m trying to reach and minister to spend more time on Facebook than they do in the church on Sunday.
You’ll meet great friends. I have met some of my closest friends in ministry these days through social media. No, we don’t keep the friendship to an exclusive online friendship, but the friendships did begin online.
Keep updated on breaking news. Although I have limited time to keep up with all the latest fads, by following the right people and blogs through Twitter, I know quickly what is taking place around the world in the fields of politics, technology, and ministry.
Wise use of time. People think the opposite is true, but the reality is that social media makes me more effective. I have a heart to influence people for good. As pastor of a large church I’m expected to minister to large groups of people. Social media allows me to make a difference more efficiently. You are reading this, aren’t you? (BTW, if my social media activity is influencing you, I’d love to hear about it.)
Breaks down barriers between people. It seems harder to get to know people today. They are more guarded and less trusting. When I Tweet (which updates my Facebook) People get a glimpse into the real me and I become more personal to the people in my church and online community. In turn, people are more likely to allow me into the deepest parts of their life when they see me as authentic and approachable.
Stay current with culture. Like it or not, culture determines much of how we are able to reach people. People are doing social media. To continue to allow culture to work for Kingdom grown rather than against it we must remain current with social media.
That’s some of my reasoning. Why and how do you use social media?