This is a guest post from Michael Cornett, the founder of Church Website Design .Co, a Christian web design company that helps churches share the Gospel through websites and free social media training. Michael can be reached at firstname.lastname@example.org or on Twitter @Website4Church.
I believe in using social media for Kingdom purposes, having done online ministry for over 15 years. I’m thankful for the intentionality of ministries and Christian-based businesses helping us to do that well.
Here is how to Promote Your Church on Facebook:
Your church is having a great new band visit in a few weeks and you want to let everyone in your community on Facebook know about it. The problem: your Facebook Page only has 200 “likes.” The solution: create a Facebook page post ad—yes it’s a mouthful to say, but not too difficult to do.
Why should your church create a Facebook page post ad?
1) Share your post with thousands users
2) Target specific demographics with your ad
3) Gain new “likes”
4) Increase awareness of events, mission trips, etc.
5) Inexpensive way to advertise your church’s events
How can my church setup a Facebook page post ad?
First, sign into the Facebook account that is the administrator of your church’s Facebook page.
Once you have logged in, post a short, eye-catching post about the event your church would like to promote. This first step is very important because this post is what everyone will see, so spend some time creating a post that will entice users to click it.
Once you have made a post that you would like to promote, you can begin creating your ad. To get started, go to your home page and click Ads (left hand column).
Next Click Create an Ad (top right).
Under “Destination” choose the appropriate Page. Type->Facebook Ads, Story Type->Page Post Ad, Page Post Selection-> “the post you just created.” Under preview it will show your logo, church name, post, and allow users to like, comment, and share your post.
Know Your Church’s Target Audience
Facebook allows you to control exactly who sees your ads, which is an essential part of targeting the right users and controlling your church’s ad spend. For example: If your church is hosting a new Christian rock band, targeting church members and others within the community 60+ probably isn’t the best use of your money. Choose appropriate ages, gender, location, or even select to only show the ad to fans or friends of current fans.
Creating a Facebook Page Post Ad can be a great way to share your church’s message with a larger audience and if setup properly, will help gain new “likes” for your church Facebook Page. Setting up an ad is a fairly painless process, and if your ads are targeted to the correct demographic, can be very cost efficient. I would encourage all churches to try out a new Facebook Page Post Ad for your next event, mission trip, or even to promote your pastor’s latest sermon on podcast.