The tension between self promotion and effectiveness in ministry is huge.
As a pastor, I am conscious of appearing to build a platform for my own self interests. Being online as much as I am is a struggle for those who don’t understand my Kingdom purpose. Of course, some are looking to criticize any pastor who uses non-traditional methods. My online presence makes me even more prone to attract critics. I have to not only be careful what I say, but the way I say it. For example, if I use the term “my church” I get criticized by some who gently (sometimes not so gently) remind me that it’s not my church, but Jesus’ church.
Okay, okay, I hear you, but regardless of the methods we use, God has given us responsibility in Kingdom-building; in disciple-making. I personally recognize the opportunities we now have to use our influence in social media to advance the cause of Christ online. I’ve been doing online ministry for over 15 years, and as with anything I do, I want to do it to the best of my ability. Scripture is clear that whatever we do, we should do it to the glory of God. Being effective online means I need to build a platform from which to leverage that online influence to the highest potential. Therein also lies the tension.
That’s why I find Michael Hyatt‘s new book Platform to be especially helpfulto pastors and anyone else wanting to use their influence for good. Whether as a pastor, a non-profit leader, or an individual who wants to advance a worthy cause, the insight Michael offers in Platform will help you build a better and bigger audience and allow you to make the most of your God-given talents. Michael not only knows how to build a strong platform, but, having sat with him and heard his heart, he lives his life with Kingdom purpose. I can learn from a guy with that underlying motivation.
Honestly, I’ve said consistently, if I could leave my name off my blog I would, but people today need to know who is behind a message. For that, one needs a platform. Michael helps you do that.
Michael is the master of platform building, having built his personal brand to an exceptional level over the last few years. Michael has positioned himself as an expert in social media and leadership. Much of that has come through his willingness to invest in others, which is how I became familiar with Michael. I’ve been blessed by our time together and his investment in me.
It should come as no surprise that with the launch of Platform, Michael would want to give his readers more. For those who purchase the book between May 21 and midnight on May 25, Mike is giving away $375.98 in bonus resources for Platform. Wow! How do you beat that deal?
Build your platform now. Buy Michael’s book HERE.
Do you ever balance building a platform to leverage influence versus simply promoting yourself?