Share the why as you share the what…
When you are leading people…
When you are introducing change…
When you want people to follow…
When you want buy-in to the plans…
When you want to build or maintain momentum…
When you are experiencing growth…
When you are experiencing decline…
Don’t bother with the what…
Unless you share the why…
People won’t hear the what as well unless they know the why…
You’ll face resistance…
They’ll be separate agendas…
The vision is clouded…
The motivation is absent…
Paint the why…as you share the what…
Be honest, are you less likely to want to do the what if you don’t know the why?
