Comments on: Creating a Church Marketing Plan

By: ronedmondson

ronedmondson — Wed, 27 Jan 2010 16:04:31 +0000

Thanks for sharing your resources Daniel. I will check them out.

By: Daniel

Daniel — Wed, 27 Jan 2010 15:35:05 +0000

Helpful thoughts. Church marketing is an area that is prone to dangerous trends, but we ought not neglect spreading the Word as effectively as possible. There are some great resources at
http://blog.sharefaith.com/ that can help in this regard.

By: uberVU - social comments

uberVU - social comments — Thu, 07 Jan 2010 21:02:58 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by ronedmondson: Should your church Create a Marketing Plan? New post http://tinyurl.com/ycfgtwh...

By: ronedmondson

ronedmondson — Thu, 07 Jan 2010 20:28:23 +0000

Thanks Julie. I agree, this is a wrestling point for some. I keep going back to the thought that Jesus said, "You will do even greater things than these…" What does that mean? One thought is that we have more tools available to us. Also, Jesus said "Go into all the world and preach the good news". How do we get into all the world, without a plan?

Several years ago I was in Germany at a church talking with a missionary. He said his denomination was basically pulling out of the country and focusing efforts where they could have greater success. The thought occurred to me that McDonald's isn't pulling out of Germany. In every country I have been, McDonald's finds a way to sell hamburgers. They change their marketing plan and alter their menu somewhat, but the bottom line is they find a way to increase sales. What can the church learn from that?

Thanks for commenting so I could dialogue some more!

By: ronedmondson

ronedmondson — Thu, 07 Jan 2010 16:05:13 +0000

Joe, I love the SWOT marketing plan also. We have used that as a staff in planning retreats. Good even for the non-engineer types! Look forward to seeing you soon.

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Thu, 07 Jan 2010 15:24:59 +0000

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By: Joseph Sangl

Joseph Sangl — Thu, 07 Jan 2010 14:56:14 +0000

I like using SWOT analysis. S-trengths; W-eaknesses; O-pportunities; T-hreats

It is always helpful to ask the question: "How can we reach more people?" and then demand measurements and data to understand if progress is being made.

Of course, it might be helpful to remember that I am an engineer by degree …

By: Julie Abel

Julie Abel — Thu, 07 Jan 2010 14:15:09 +0000

Great post again Ron. Personally being a "marketing gal" myself I have wrestled with this concept where churches are concerned. I like the clarity you have given in this discussion.