Ugly Clothing Marketing Works Great For Churches
I love shirts that do not have to be ironed. I travel a lot and right now the nylon, breathable shirt appears popular, at least among my age, and so I can be “in style”, comfortable and basically wrinkle-free with little effort. I have to confess to something, however. My style is usually determined by what other people do not want. I choose to dress primarily in rejected clothing! You see I am hugely price conscious. I love new clothes, but the thoughts of spending more than $10 for a shirt bothers me, so if it’s on sale for $6, I tend to like it even more. I have often wished there were a store for folks like me that sold only the clothes others didn’t want…the rejects…at dirt cheap prices.
I realize this would not be the best marketing approach for the clothing industry. Imagine the ads going after customers no one else wants. What kind of commercial would you make from the clearance rack?
It may not be the best approach in retail marketing, but guess what? The system I use in clothing myself is a great marketing approach for churches. If you want your church to grow, go after people no one else wants. Go after the ones who feel unwanted. Attempt to reach the people the world has rejected.
It worked well for Jesus. It has worked well for Grace Community Church. Perhaps it will for your church as well.
